Key Media Concepts

 Media Studies is in the study of mass media as an academic subject. The component is 9607.

These are four key concepts of media :

1. Institution
2. Media language 
3. Representations
4. Audience.

 Institution  which is basically just a fancy word for makes the media. For example, broadcasting companies, newspaper and magazine publishers, film production companies, government, school/college rules, health and safety etc.

Media Language  refers to all the different ways that immediate text can create. As example of media is cinematography , editing, sound , mise en scene and more. 

Representation quite literally how the media represents reality in their products. Television, films and digital media can influence how we see others, and how we see ourselves. Accurate, authentic representation can break down barriers, open us to new ideas, create powerful role models and even be a source of inspiration. 

Audience is any group of people who receive a media text, and not just people who are together in the same place. They receive the text via a media carrier such as newspaper or magazine, television, DVD , radio or the internet.