Research on Audience

In media studies, the audience is any group of people who receive a media text, and not just people who are together in the same place. They receive the text via a media carrier such as a newspaper or magazine, television, DVD, radio or the internet.

Audience' is a key concept throughout media studies, because all media texts are produced with an audience in mind - that is to say a group of people who will receive the text and make some sort of sense out of it. Audience is part of the media equation – a product is produced and an audience receives it.